meet your thinking partner

I am Hetas.

I am not a career consultant who learned business from books. I have been starting, running, and fixing businesses since 2010 — first overseas, then here in Australia since 2016. 

My experience is real-world, not theoretical. 

Since 2019, I have built and run a coworking space from scratch. Along the way, I have worked closely with hundreds of small business owners — watching decisions play out every day. 

I have seen that burnout almost never comes from lack of effort. It comes from poor structure, unclear priorities, and choices made without a clear plan.

Over time, I have built a way of working that brings clarity to the mess. 

A systems mindset
I spent years running a business automation practice, helping companies cut friction, simplify operations, and stop drowning in admin. I don’t offer automation services anymore, but I still help clients design businesses that run smoothly — so you’re not stuck working late nights just to keep things moving.

A deal and lifecycle perspective

As a fully licensed Business Broker with specialised training in acquisitions, I understand how businesses grow, how they’re valued, and what buyers really look for. Whether you’re expanding by buying another small business or preparing to sell, I make sure today’s decisions don’t quietly close doors later.

A decision-led approach

I know how to ask the questions that matter — not to slow you down, but to spot blind spots, test assumptions, and turn your intent into action that lasts.

Why comma advisory?

I started Comma Advisory because small business owners like you deserve better than “hustle harder” advice. 

You need someone who gets the numbers, the structure, and the long-term impact of everyday choices — and who sticks around to make sure things are set up properly and moving forward.

Comma is about the smart pause that sharpens execution.

The moment we step back just enough to make sure the axe is sharp — so when you move ahead, you do it with confidence, fewer mistakes, and better outcomes.

That’s how I work. And that’s what I help clients do.

Our promises to you

We aren’t here to impress you with 50-page slide decks or sell you the latest “secret strategy.” We’re here to help you run a better business so you can actually enjoy your life. That’s it. 

Here is exactly what you can expect when you partner with us:

🚫 We Will Never Upsell

If a service isn’t genuinely right for your business right now, we’ll tell you. Our goal is your steady growth, not hitting a sales target. We recommend what you need, when you need it—nothing more.

🚫 No Motivational “Gurus”

You don’t need another pep talk or a “manifestation” session. You need clear, practical steps that work around your trade, your family, and your cashflow. We provide data-driven logic, not empty inspiration.

🚫 Plain English Only

No corporate fluff. No buzzwords. No jargon designed to make us sound “smart.” You’ll get honest, direct advice that you can actually put into action by Monday morning.

🚫 Zero Judgment

Business is messy. Whether your books are a disaster or you’re struggling to keep up with invoices while juggling kids’ sports, we get it. We’ve walked that path. There’s no “side-eye” here—only support to get things back on track.

🚫 Real Transparency

If a simpler, cheaper option exists that solves your problem, we’ll point you to it—even if it means less work for us. Your success is the only metric that matters to us.

🚫 Mutual Fit

We only work with people we genuinely like helping. Life is too short for forced professional relationships. If we don’t think we’re the right fit for your specific needs, we’ll say so upfront and help you find someone who is.

ready to take a strategic pause?

Get in touch today and receive a complimentary consultation.