Comma, Advisory
One relationship, the whole journey.
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Confidence - setting up

Build it right, from day one.

Getting registered is the easy part. Getting your first customers is the hard part, and it's the part most setups ignore. We set you up to be found, trusted and ready to trade from day one, with your Business Launch Blueprint and day-one trading kit ready before you open your doors. The company, ABN, accounts and brand basics are all handled underneath, done right once, so you never have to fix them later.

One relationship, four chapters: Start with Business Foundation, Control with Cashflow Plumbing, Grow with Smart Growth and the Comma Score, Sell with Business Sales.
The part everyone gets wrong

Most new businesses are set up to exist, not to win.

You can have an ABN, a logo and a bank account and still be invisible to the customers you need. Setup gets treated as paperwork to survive, when it's actually your first and cheapest chance to be found, look credible, and start trading with confidence.

The cost of getting it wrong isn't the setup fee. It's the months you trade looking unfinished, the customers who quietly pick someone who looked more established, and the rebuild you pay for later when a structure chosen in a rush starts working against you. Doing it right later always costs more than doing it right now.

Most people who start a business spend their first week on the parts that feel official, and their first year finding out those weren't the parts that mattered. You can register a company in an afternoon. What takes longer, and pays back for far longer, is deciding what the business is for, who it sells to, and how it gets found.

Our approach

The boring setup, done once. The customer-getting head start most setups never give you.

We build the business, not just register it. In a few focused days - not a few weeks - we set up the structure, accounts and brand basics properly, then hand you the things that actually win customers: your Business Launch Blueprint, your day-one trading kit, and (on Full Suite) a marketing kit built for how buyers search now.

What you actually get

You walk away with a real business, and the plan to fill it.

Your Business Launch Blueprint - one plain-English document showing exactly how your business is set up and why, with every official document filed and ready. The "you now have a real business" moment.

Your first-90-days and first-customers plan - a week-by-week focus list built for your industry, and a straight answer to the question that actually keeps you up: where do my first customers come from.

Your day-one trading kit - a compliant, ready-to-send invoice and quote, payment terms, email signature and an "open for business" post, so you can trade and get paid from the very first job. Full Suite adds a logo-branded invoice; Launchpad and Full Suite add designed social graphics.

Your marketing kit (Full Suite) - competitor analysis, the keywords buyers actually use, headlines and ad copy ready to run, so you show up looking established, not brand new.

And all the setup, done right once - company structure, ABN, GST, TFN, business name, accounts, domain and professional email. Handled underneath so you never have to think about it.

Who this is for

For people starting out, and for owners whose setup was rushed and now needs sorting before the business grows. Early stage, solo or small, still under your first million. If you're good at the work but not sure how to set the business up to actually win customers, this is where you start.

Fees & inclusions

Packages and pricing.

A quick note on registrations (so there are no surprises): ABN, GST, TFN and Director ID are free to apply for, and by law you apply for them yourself, in your own name. That's a good thing - you stay in control of your own registrations. Our job is to make it effortless: we show you exactly what to choose and why, walk you through it live on a call or with a short step-by-step video, and check it's right before you move on. Your company structure and business name do carry a government fee, and we handle those for you directly as your registered agent.
Not setting up a company? Sole traders can buy any package below at a reduced price - the package price minus the company registration cost. We calculate it for you, no maths required.
The Essentials
$1,800 +GST
Buy now
The Launchpad
$2,500 +GST
Buy now
Most popular
Full Suite
$4,500 +GST
Buy now
Setup & registration
Company (Pty Ltd) structure, as your ASIC Registered Agent ✓ ✓ ✓
Guided ABN, GST and TFN registration - free to apply for, we guide every step ✓ ✓ ✓
Director ID guide - step-by-step doc and video ✓ ✓ ✓
Business name registration (1 year; extra years as a paid add-on) ✓ ✓ ✓
Your company constitution ✓ ✓ ✓
Xero or Zoho Books set up: chart of accounts, bank feeds, training call ✓ ✓ ✓
Domain registration* and a professional email address ✓ ✓ ✓
6-month Herston (QLD) virtual office addressMail management, meet-and-greet, and permission to use it with ASIC, the ATO, your website and marketing. ✓ ✓ ✓
Standard email-template packReminder, invoice follow-up, quote and enquiry replies, branded to you. ✓ ✓ ✓
Protection & records
Bank-account readiness checklist ✓ ✓ ✓
Insurance types common in your industry, with regulator/insurer links ✓ ✓ ✓
Your launch kit
Your day-one trading kit Compliant invoice & quote, payment terms, email signature, 'open for business' post + designed social graphics + logo-branded invoice and designed social graphics
Your first-90-days and first-customers plan ✓
Your Business Launch Blueprint ✓ ✓ ✓
Professional presenceFrom Launchpad up, these four come as one bundle: the Professional Presence Pack.
Outlook and mobile email set up ✓ ✓
Social media handles secured ✓ ✓
Compliance-reminder calendar - your key dates, tracked for you ✓ ✓
CRM set up Basic - opt-in, no extra charge Full - incl. welcome emails, opt-in, no extra charge
Email-signature set up ✓
Your marketing kit: competitor analysis, the keywords buyers actually use, headlines and ad copy ready to runTypically $800-$1,500 bought separately. ✓
1300 or 1800 number with call forwarding to your mobile ✓
One structured handover and strategy call ✓
Support & bonus
Post-launch support 30 days 45 days 90 days
Bonus: a cashflow health check ✓ ✓ ✓

Optional add-ons (priced individually): trust structure setup (Full Suite only), a starter logo (Full Suite, on request), extra business-name years, additional Director ID guidance, trademark registration, extra registrations (e.g. FBT), extra domains or email addresses. Interested in premium branding or a full website? Flag it and we'll scope it separately.

*Domain cost varies. Most are around $20-30 a year; a small number of premium domains can run to several thousand. We'll confirm your exact domain cost before you commit - see terms.

Fees include business and ASIC registration, and the 6-month virtual address where applicable. Ongoing subscriptions (Xero, Zoho, phone number, domain renewal) are billed to you directly by those providers.

Sample

Your Business Launch Blueprint.

One plain-English document showing exactly how your business is set up and why, with every official document filed and ready. Swappable placeholder shown here, no real client data.

Business Foundation Blueprint
Setup summary · Sample
Sample
Already sorted
Company structure (Pty Ltd), ASIC registeredDone
ABN, GST and TFN registeredDone
Xero connected, chart of accounts setDone
Up next
Domain and professional emailWeek 3
Brand basics and invoice templatesWeek 4
Sprint status
Week 2 of 4
Target
Trading on solid ground

Sample for illustration only. Your blueprint reflects your actual structure, registrations, and setup as they're completed.

FAQs

Do you register my ABN, GST and TFN for me?

These are free government registrations you apply for yourself, in your own name - that keeps you in control of them. We make it effortless: we show you exactly what to select and why, walk you through it live on a call or with a short step-by-step video, and check it's right before you move on. What we handle directly, as your ASIC Registered Agent, is your company structure and business name registration.

Can I buy a package as a sole trader?

Yes. If you're not setting up a company, you pay the package price minus the company registration cost - we calculate it for you. You still get the accounts, brand, trading kit and plan.

How fast is it?

Fast, but paced so nothing is rushed. Most of your setup lands across the first few days, with the government-timed pieces (ABN, company, Director ID) arriving as the ATO and ASIC process them. You're trading on solid ground in days, not weeks.

Which package is right for me?

The Essentials covers the legal and financial basics plus your day-one trading kit and plan. The Launchpad adds the professional front-of-house (social graphics, extra email, socials, CRM, reminder calendar) most new businesses need in year one. Full Suite adds the marketing kit, a business phone number, a logo-branded invoice and a structured strategy call. Not sure? The free 15 minute call will tell you.

What if I need to cancel partway through?

Business Foundation is non-refundable once your engagement begins - the work starts immediately across registration, accounts and brand, and much of it can't be un-done once underway. What we promise instead: if something in the setup isn't right, we fix it at no extra cost until it is.

Do I need to already know my structure (company vs sole trader)?

No. That's the first thing we work through together, based on how you plan to run and eventually grow or sell the business.

Do I need an accountant to register a company?

No. You can register a company yourself through ASIC, and that step is the straightforward part. What is worth getting right is the decision before it, whether a company is the right structure for your situation at all, and what has to be set up correctly around it: the right registrations in place, business and personal money separated from day one, and bookkeeping habits that stop small errors compounding. Those are the parts that cost real money to unwind later.

The first step is a conversation, not a commitment.

"Start a business you won't have to fix later."