We help owners build a business worth buying.
The partner who is with you from start to exit, turning a business that owns you into one you own, and are proud of. Whether you sell one day or never, a business worth buying is a business worth owning.
Every business moves through the same four chapters. Comma is the one firm that stays with you across all of them.
A pause, not a full stop.
The name is built the way a business is. COM, for commerce. COMM, for communication. OM, the sound of a beginning. And the comma itself: a pause, not a full stop.
That last part is the whole idea. A comma says the sentence is not finished, there is more to come. That is how we see your business. Not a thing you set up and hope survives, but a story still being written, with a next chapter every time it grows, steadies, or changes hands. Comma lives in the space between start and exit, and stays with you through all of it.
One firm across the whole business.
Comma works as one firm across the whole business, and stays for the whole arc of it. The way you set up shapes your cash. Your cash shapes how you grow. How you grow decides what a buyer will pay. We stay across all of it, so the advice joins up and builds on itself instead of arriving in disconnected pieces that never add up to a plan. Nothing gets rebuilt from scratch when the business changes, and there is no hand-off to a stranger at the finish line. The people who help you build the value are the same people who help you realise it.
The Comma Score™, a pre-sale inspection for your business that reads what is holding its value back, in priority order, in plain English.
Cashflow Plumbing™, a system that finds where your money is going and keeps your wage, your tax and your profit each in its own place, so you actually take home what the business earns.
Industry benchmarks across dozens of trades, so the read is specific to your kind of business.
A licensed brokerage for the day you sell, under Comma Business Brokers.
Hands-on bootcamps if you would rather build the skill yourself.
We are not here to take over your business, and we will not hand you to a junior. We give you the read, the order to do things in, and someone who stays until it is done.
One idea sets Comma apart: we build every business to be worth buying, whether you sell one day or never. Everything else follows from that.
One firm, from start to exit. Most help arrives for a single stage and leaves. Comma is one relationship across the whole life of the business, so today's decisions are made with the finish line in view, not in isolation.
Advisory and brokerage under one roof, with no hand-off. The firm that helps build your value is the firm that helps you sell it. No starting over with a broker who has never met your business, at the exact moment the stakes are highest.
And behind both, a way of working built from real operating experience, not a textbook. Licensed operators who have built and sold businesses, not advisors reading from a manual. You feel the difference in the first conversation.
What you can expect from us.
- We will never upsell. We recommend only what you actually need. If you do not need us for something, we will tell you.
- No motivational speeches. Clear logic and real numbers, not a pep talk or a guru routine.
- Plain English only. No jargon. If we cannot say it simply, we do not understand it well enough yet.
- Zero judgment. Bring us the mess. We have seen it before, and we are here to sort it, not grade you.
- Real transparency. If there is a cheaper or simpler way, we will point you to it, even when it is not us.
- Mutual fit. We only take on work where we can genuinely help. If we are not the right fit, we will say so.
Hetas Pandya
I've run my own businesses since 2008. What I learned to do - and what most owners are never shown - is how to make the money a business earns actually reach the person who built it. I've built businesses that pay their owner what much larger ones pay theirs, on a fraction of the revenue.
Along the way I've watched capable owners, better at their trade than I'll ever be, work harder every year and take home less, and be told the problem was them. It almost never is. The problem is the setup: a business built to run, but never built to reward its owner or to be worth selling.
So I built Comma around proprietary systems and diagnostic tools that show you exactly what's holding that value back. That part is free. From there we help you get it across the line, and we stay until it's done, without breaking what already works. And our stance is clear: we never call the owner the problem.
In 2018 I started my own business automation agency, helping small businesses get their tech working for them, and it's now moving into AI installs and education. In 2019 my wife and I bought a coworking space in Herston that's still running today. In 2026 I brought it together as Comma Advisory and Comma Business Brokers, so advisory, brokerage and hands-on operating sit under one roof.
I hold a business degree, a training and assessment qualification, and a Queensland business broking licence. What I do comes down to one thing: helping business owners make better decisions, whether that's growing, fixing cashflow, or getting ready to sell. The advice comes from an operator who has done it, not just studied it.